AdOps Career for Fresher - New way of living Professional Life

There are "n" of topics you will find online, however I found very less (...close to no) articles or blogs where someone had guided people like who are fresher, or doing support kind of job that there is another field where you can make career.  Every other society/industry and it's people only talk about Doctors, Engineers, Lawyers, these are the only ways to live a life and earn money by doing job.  If someone is doing some other kind of job like support or in call center, people tend to neglect these people, because of the cultural difference between Software people and support people. 

                Well…Well that was the past, now a days there is new Era coming up in the market and booming, which is to make career in Online advertising or online ad operation.  This online advertising industry is so vast, anyone who is willing to switch his decision, can make huge career growth in online industry.  This industry was started in the late 90s, was executing it’s function outside India.  Since last 5-6 years, this industry is now making its path in India as well.  During 2008-2009, there were only few companies who were doing online advertising projects.  Now everything is changed for this industry and lot companies understood its importance’s and they have started believing this industry.   

 As you might know below facts regarding marketing communication:

•  Marketing communication started in 90’s by Thomas J. Barratt from London; he created the first ever effective advertising campaign for products (pears Soap). 

• In 1920’s another medium had started for adverting which is Radio, then TV in 1950 and finally in late 1990, new terms came which is “Internet advertising”.  When this new medium of marketing communication started, people were reluctant; this will not work as effective TV advertising or new paper advertising.  Lot of advertisers (those who wants to advertise their product) were still spending yearly budget over TV, or new paper or posting banners etc for advertising their products. 

• Now trend is changing…. advertisers are spending huge budgets in online advertising industry.  India is yet not considered completely that advertising can be done through internet, however most of us are now aware of this fact and 10 years down the line India will be one of the top online industry.  Now think of your career, if you are willing to make career now, how incredible success you will get in this industry.  Like in software industry there are options to choose S/w developer, S/w testing, networking, s/w marketing, DB etc, AdOps industry also have different option where you can make career in Campaign Management, Campaign Quality Analysis or Tech, Technical producer, ad solution engineer, client servicing executive, Trafficker (Web) etc.  This is 1^st level in this industry which can be easily accessed with less technical knowledge.  You do not need to possess strong technical knowledge of languages or Web tools, however if you are aware of some of the technology then it will be advantageous for you. 

So below are the tricks to get the job easily in this industry

•          Communication (Verbal/written): Some companies may look for strong communication however if you are ok in communication then some companies can consider you.

•          Have basic (only Basic) knowledge of Internet, HTTP call, HTML, Java Script, how Web server works, Excel and basic idea about website creating or technology behind it.

•          Basic concept about Advertising, ads (internet), what is advertiser, what is publisher, network, ad server, different type’s communication mediums.

•          Alertness and problem solving skills

There is no as such criteria regarding your background, however some companies do consider this.  Anyone who had completed 12^th and has experience 2-3 years of experience in call Center/Support field can also apply for this job. Most of the companies do not consider your educational background especially Percentage.
 

Also anyone who has BA/B.com/BCs/Fresher any degree pass out etc. people can also look for their career in this industry if they have good communication skills and basic knowledge of above points.  

I will come up with new ideas in my next blog.  Stay Tuned for more updates.